Overview of the program
The Brand New Me workbook includes information, practical tips, examples, and activities designed to teach people how to use personal branding in their self marketing.
Although the workbook is self paced, participants are encouraged to complete the program within a 3 month period, during which time they have access (via email and phone) to a personal coach. The coach provides encouragement, feedback, advice and support as the participant works through the workbook, as well as keeping them on track.
Program outcomes
This program is designed to support participants as they:
- Develop their own personal brand, including the key messages to use in their self marketing
- Plan and conduct research to ensure all of their self marketing is targeted for maximum impact with their audience
- Choose and use examples effectively at each stage of the self marketing process
- Construct a contemporary resume that effectively conveys their key messages
- Develop written applications that are consistent with their personal branding
- Plan and prepare for making a good impression during face-to-face selection processes, including interviews
Costs
Cost per participant: $1,200, plus GST ($1,320 including GST)
Cost includes a hard copy of the “Brand New Me” workbook, and email and phone access to a personal branding coach for up to 3 months. |
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