So you need to get your resume jazzed up and get some job applications out there? How long have you been putting it off?
No-one really likes doing their resume. It’s hard to write about ourselves at the best of times, and when we are putting ourselves on the line in a job application is not the best of times. To make it even worse, the rules keep changing: “Do I include my hobbies? What about a career objective? Shorter or longer?”
The contemporary approach to resume development uses principles that normally apply to branding: being clear about the image or perception you are trying to create, and presenting your material so that it reinforces that perception.
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